EFT Report, New York: The “Conversational Marketing Summit 2013: Bridging Data and Humanity” event is slated to take place at The Altman Building in New York City from May 21–22, 2013.
In a scant few years, data has become a critical driver of business decisions – and increasingly, a fundamental currency of all human endeavor. But to marketers and consumers alike, “data” is often a poorly defined term that can elicit confusion, anxiety, and even fear.
Our society has embarked on a historic conversation around the role of data in business, government, and our personal lives. In the seventh annual CM Summit, we’ll seek to define just what data really is, and how we might bridge the concept of data to not only marketing, but to a deeper understanding of culture and humanity.
 |
| Conversational Marketing Summit 2013: Bridging Data & Humanity |
We will create more than 3.6 zettabytes of data in 2013 – roughly 565 gigabytes per person on earth. And that rate is doubling every two years as we adopt ever faster and more innovative devices – in particular, mobile devices untethered to one “desktop” or even one “phone.” Ten years ago, the very idea that someone might map their “social graph,” tweet their “status,” or “check in” at a location was unthinkable. Now it’s commonplace. What might be common ten years from now, as we begin to monitor our health in real time, and place sensors in our homes, automobiles, clothes and wallets?
How do we get our arms around such abundance and complexity? And how can businesses position themselves to compete in such an environment?
2013 will mark the CM Summit’s most ambitious and far reaching program. Rooted in the firmament of digital marketing, the event will reach out to explore the human implications of data, algorithms, mobility, and technological progress. In the past ten years, the marketing industry has built one of the most intricate ecosystems imaginable, with real-time bidded exchanges and powerful layers of algorithmic logic, all driven by massive storehouses of data. And while this ecosystem began with the desktop web, it’s spread to encompass mobile, video, and even search. At the Summit, you’ll meet the people behind this world, as well as the agencies, marketers and brands who power it.
We’ll continue our tradition of rigorous, in depth interviews, practical case studies, and eye-opening “high order bits” that will challenge traditional thinking and provide context for doing business in a data-driven world.
Early speaker confirmations include founders, CEOs, and senior executives from companies such as AOL, AppNexus, Blue Kai, Buzzfeed, GoDaddy, Google, Microsoft, OpenX, Salesforce, Turn, and Yahoo, to name just a few.
Date & Time: Tuesday, May 21, 2013 at 9:00 AM–Wednesday, May 22, 2013 at 12:00 PM (EDT)
Venue: The Altman Building, 135 W. 18th St., New York, NY 10011
Registration Charges:
Standard Registration: $895
Standard Group Registration: $750
