EFT Report, Bangalore: Celebrating its 50th year, Femina Miss India 2013 has bagged one of India’s top footwear companies to associate with. Mochi will be the beauty pageants exclusive “Footwear Styling Partners” and looks forward to a long term association with the property that has been featured since 1963.
On this landmark of 50 years, Mochi debuts an association with FMI 2013 and believes this partnership shall be a mutually beneficial one.
“The Femina Miss India pageant has an aura of youth and beauty. Keeping that in mind, Mochi is a brand that can relate to the attributes of the show and hence, we feel that an association is long overdue. We can reach out to a wide reach of our target market through this partnership and we hope this paves way for a bright future for both” said Farah Bhanji Malik, Executive Director, Metro Shoes Ltd.
Mochi has always been a stylish brand with a tinge of youthful zest targeted at the young and fashionable of the nation. It has supported various youth oriented shows and festivals.
Mochi is undergoing an aggressive expansion strategy and this debutant association with the grand pageant clearly marks out its intensions. Having already over 70 stores all over India, Mochi has plans to open numerous more outlets in tier II and tier III cities.
About Mochi
Mochi—The Shoe Shoppe is a front runner in the national fashion arena spread over 70 outlets in 35+ cities. With a strong focus on fashion and style, Mochi caters to the young cosmopolitan Indian offering them the season’s latest trends and catering to their ever-changing fashion needs. The first Mochi store opened in 2000 on Commercial Street, Bangalore and is now a national brand spread across Tier I and II markets. Since its inception, it has grown into a brand that is synonymous with fresh designs, creativity and spunk for young Indians. It has also pushed its ante to include not only footwear but also a chic and glamorous range of handbags, mobile cases, belts, socks as well as shoe care and foot-care products under one roof.
On this landmark of 50 years, Mochi debuts an association with FMI 2013 and believes this partnership shall be a mutually beneficial one.
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| FMI 2013 Partners With Mochi |
“The Femina Miss India pageant has an aura of youth and beauty. Keeping that in mind, Mochi is a brand that can relate to the attributes of the show and hence, we feel that an association is long overdue. We can reach out to a wide reach of our target market through this partnership and we hope this paves way for a bright future for both” said Farah Bhanji Malik, Executive Director, Metro Shoes Ltd.
Mochi has always been a stylish brand with a tinge of youthful zest targeted at the young and fashionable of the nation. It has supported various youth oriented shows and festivals.
Mochi is undergoing an aggressive expansion strategy and this debutant association with the grand pageant clearly marks out its intensions. Having already over 70 stores all over India, Mochi has plans to open numerous more outlets in tier II and tier III cities.
About Mochi
Mochi—The Shoe Shoppe is a front runner in the national fashion arena spread over 70 outlets in 35+ cities. With a strong focus on fashion and style, Mochi caters to the young cosmopolitan Indian offering them the season’s latest trends and catering to their ever-changing fashion needs. The first Mochi store opened in 2000 on Commercial Street, Bangalore and is now a national brand spread across Tier I and II markets. Since its inception, it has grown into a brand that is synonymous with fresh designs, creativity and spunk for young Indians. It has also pushed its ante to include not only footwear but also a chic and glamorous range of handbags, mobile cases, belts, socks as well as shoe care and foot-care products under one roof.
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