Report by Santanu Ganguly, Jaipur: Rajasthan Royals today announced the signing of leading fashion label Provogue as the team’s 'Official Fan Wear Partner’, for the upcoming sixth season of the Indian Premier League (IPL). Bringing in the 2013 season in its signature royal style, Rajasthan Royals and Provogue organised a unique fashion extravaganza to mark the association.
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| Shilpa
Shetty with Rahul Dravid |
Collaborating with the brand’s top designers, Shilpa Shetty Kundra, co-owner Rajasthan Royals, unveiled her glamorous creations that are specially crafted for the Royals’ fan community. The incredible spirit of the team inspires the once-in-a-lifetime collection that embodies the best of suave and sophisticated yet youthful and fun dressing at the same time.
The exclusive line features a range of stylish and eye-catching yet to be launched linen shirts and polo t-shirts, in color palettes comprising shades of blues, greens and pastels.
Taking a break from their on-field performance, the entire Royals brigade including, Captain Rahul Dravid, Ajinkya Rahane, Shaun Tait, Brad Hogg and Kevon Cooper, walked the ramp displaying Provogue’s stylish range of merchandise adding to the extant oomph factor.
The high point of the evening for Provogue’s grand collection was the dazzling and gorgeous Shilpa Shetty sashaying down the ramp with panache in the fan wear designed by her.
Tim Eynon, CEO, Provogue said, “We are very thrilled to be associated with a team like Rajasthan Royals as Official Fan Wear Partner for this season of the IPL. Tonight we've showcased among the very best in our specially created Spring Summer 2013 collection and we’re sure fans will love the ensembles. Cricket and fashion on one grand stage in a one-of-a-kind event, we really can’t ask for more!”
Raghu Iyer, CEO, Rajasthan Royals said, “It gives us pleasure to announce our Fan Wear association with Provogue, a brand that has grown to represent the best in the Indian fashion and retail business. We aim to create meaningful connect and excitement with our fans who are truly the brand ambassadors of Rajasthan Royals and carry the team’s spirit wherever they go.”
Shilpa Shetty Kundra, co-owner, Rajasthan Royals said, “We are excited about this new venture with Provogue. Designing clothes has been a wonderful experience and I am delighted to have had a chance to do it for our fans. The collection is innovative, high quality, originally designed and priced to suit the taste and desires of our fan community.”
The world of cricket has always had a serious affair with fashion and style, both on and off-the field, a fact that was evident at the star-studded evening. The launch brought to the ramp an enviable mix of glamour, glitz and entertainment, a coming together of the best names in Indian cricket and fashion.
Epitomizing the elegance, style, valor and royalty of the states of Rajasthan and Gujarat, Rajasthan Royals is a Jaipur based Indian Premier League team loved by fans across the world. Winners of the inaugural IPL in 2008, the team is impassioned by indomitable qualities of strength, fighting prowess and courage in the face of tough opposition. The royal blue and gold emblem of Rajasthan Royals reflects the rich history of the region and their promising future. The team's anthem ‘Halla Bol’ and mascot ‘Moochu Singh’ capture the energy, enthusiasm and never-say-die attitude of the team.
Ever since its inception, the Royals brand has been at the forefront in terms of nurturing and promoting new talent in India. With a major presence on social media platforms, Royals offers fans a unique digital experience taking them to the heart of all the action. While the team’s YouTube channel happens to be the most watched amongst all IPL teams, the Facebook page and twitter handle enjoy a growing number of supporters and followers. The official website based fan zone gives fans the freedom to express themselves through content, videos, images, forums or polls, all driven the fans themselves. These aspects have made Rajasthan Royals the most loved team and enabled to it emerge as the first Global sporting brand from India.
Provogue is a fashion & lifestyle retail business listed on the Mumbai and National stock exchanges. The Provogue Brand was launched in 1998 as a Menswear fashion range of contemporary clothing with a styling that made it uniquely relevant for the Indian market and quickly established leadership. Over the years the Brand has evolved into a comprehensive collection of men’s and women’s fashion apparel and accessories and has won numerous awards throughout its history. In 2013, Provogue fashion collections are available through over 350 doors in more than 80 cities pan-India.
The Provogue brand continues its heritage as India’s leading fashion label, by continuously evolving garment designs, introducing new categories, enhancing its retail environments and extending its reach through new locations across the country. Most recently Provogue has introduced a range of unisex deodorants, fashion watches, footwear, innerwear, sunglasses etc. to complement the collections. Provogue has always projected its brand through Iconic Brand Ambassadors and is proud to have tied-up with the Rajasthan Royals Team for the 2013 IPL season.
