Report by Santanu Ganguly: Karnataka is home to some of the most exotic locales that India can offer and the state is blessed with the most breathtaking historical monuments, hill stations, and a coast line that would leave a traveler spellbound. Coffee Day Hotels and Resorts (CDHR), a subsidiary of Amalgamated Bean Coffee Trading Company Ltd. (ABC) and from the house of Coffee Day, is present in most of these locales, making it the largest chain of luxury leisure resorts in the state. Currently, with three resorts in Chikmagalur, Kabini and Bandipur, under the brand name of The Serai, CDHR has two more properties on the anvil, in Mangalore and the Andaman Islands, and is gearing up to expand its national presence by setting up 10 properties in the next five years.
CDHR very strongly believes in the concept of delivering experiences to the guests rather than holidays. The core philosophy of having people taking home some great memories of the time that they have spent with us is far more rewarding than a person who just leaves after having a good Holiday.
Mr. Venkatesh, Director, Coffee Day Hotels and Resorts, says, “With a small inventory and focus very clearly on the experience delivery model, we are very clear that we need to speak to that discerning traveler and we honestly believe that he/she is right here in Delhi. We as a company very strongly believe that we are here to create memories, we are “Memory Creators” rather than holiday makers.”
Delhi is India’s tourism hub and the largest contributor of inbound and domestic travelers to south of India. Keeping this in mind, The Serai is launching a six night package - the Pure Serai Extravaganza for its Delhi market.
Pure Serai Extravaganza - A six day itinerary, covering all the 3 resorts in Chikmagalur, Kabini and Bandipur. Here the traveler is exposed to 3 very different and distinctive experiences. From the dense forests of Bandipur to the tranquil backwaters of the River Kabini to the lush coffee estates of Chikmagalur. The Serai takes you on an unforgettable journey. The package also offers an additional night to the guests - so one essentially stays for 7 nights but pays only for 6. The package is valid till 15th June, 2013.
Coffee Day Hotels and Resorts, a subsidiary of ABCTCL, was formed to enter the luxury hospitality market, leveraging the knowledge and expertise gained through Coffee Day as with the retail businesses which were started. The first property under the brand name "The Serai" is located in Chikmagalur. This resort epitomizes a philosophy of providing a world class luxury experience to discerning guests. The main aim is to provide the discerning traveler with all the excitement of living in the wild, albeit in a relaxing and cozy environment.
CDHR very strongly believes in the concept of delivering experiences to the guests rather than holidays. The core philosophy of having people taking home some great memories of the time that they have spent with us is far more rewarding than a person who just leaves after having a good Holiday.
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| Terrace Villa Bedroom of CDHR |
Delhi is India’s tourism hub and the largest contributor of inbound and domestic travelers to south of India. Keeping this in mind, The Serai is launching a six night package - the Pure Serai Extravaganza for its Delhi market.
Pure Serai Extravaganza - A six day itinerary, covering all the 3 resorts in Chikmagalur, Kabini and Bandipur. Here the traveler is exposed to 3 very different and distinctive experiences. From the dense forests of Bandipur to the tranquil backwaters of the River Kabini to the lush coffee estates of Chikmagalur. The Serai takes you on an unforgettable journey. The package also offers an additional night to the guests - so one essentially stays for 7 nights but pays only for 6. The package is valid till 15th June, 2013.
Coffee Day Hotels and Resorts, a subsidiary of ABCTCL, was formed to enter the luxury hospitality market, leveraging the knowledge and expertise gained through Coffee Day as with the retail businesses which were started. The first property under the brand name "The Serai" is located in Chikmagalur. This resort epitomizes a philosophy of providing a world class luxury experience to discerning guests. The main aim is to provide the discerning traveler with all the excitement of living in the wild, albeit in a relaxing and cozy environment.
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