EFT Report, New York: American Grammy-winning singer Beyonce has been named as the new face of the Swedish fashion brand H&M and will feature prominently in the chain’s global summer campaign.
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| Beyonce |
For the new campaign, the 31-year-old mom-of-one and wife of rapper Jay Z will appear in ads for its island-inspired summer campaign to be shot by the celebrated photographer duo of Inez van Lamsweerde and Vinnodh Matadin in the Bahaman capital city of Nassau.
According to sources, Beyonce had a hand in the design process that includes bodycon pieces, sundresses, swimwear and tie-dyed bikini. The summer line hits H&M stores in May of 2013.
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