EFT Report, Mumbai: Calvin Klein, Inc. announced that its first-ever commercial during Super Bowl XLVII will introduce the new Calvin Klein Underwear Spring 2013 global advertising campaign. The provocative commercial depicts model Matthew Terry as the iconic archetype in a modern “man versus machine” creative inspired by the 360º seamless technology construction of the new men’s Calvin Klein Concept line.
Shot in New York City, the sexy campaign video was conceived and directed by consulting creative director Fabien Baron of Baron + Baron, working with Calvin Klein’s in-house global marketing and advertising agency. The attention-grabbing commercial will air towards the end of the first quarter of Super Bowl XLVII. At all outlets in Calvin Klein.
Date:
Upto March 18, 2013-02-20
Venue:
All Calvin Klein outlets in Mumbai
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| Calvin Klein Underwear Spring 2013 |
Date:
Upto March 18, 2013-02-20
Venue:
All Calvin Klein outlets in Mumbai
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