Report by Santanu Ganguly, New Delhi: The National Film Development Corporation (NFDC) produced feature film ‘Gangoobai’ is set for theatrical release in India on Jan. 11, 2013. The film will be initially released in PVR, INOX and BIG Cinemas in Mumbai and Pune.
Directed by Priya Krishnaswamy, Gangoobai is the story of a housemaid from Matheran and her obsession with buying an expensive Sari, which “even Kareena Kapoor doesn’t own”.
Gangoobai, a childless, elderly widow whose world consists of tending to her beloved flowers and working as domestic help in a few homes, is dazzled one day, when her eyes fall on a magnificent designer Parsi sari with Chinese motifs embroidered on a background of purple silk. The old woman develops an unlikely obsession of owning one herself, even though it costs Rs 45,000.
The old woman manages, against all odds, to save the money over 4 years of hard work and sets out to Mumbai to fulfil her dream, where she experiences its merciless urban life and infamous fashion industry.
The script for the film was selected for NFDC's Screenwriters' Lab in 2009, which picked 6 scripts to be mentored by the Binger Film Lab, Amsterdam. "Gangoobai" premiered at the MAMI 2012, in the New Faces in Indian Cinema section. It then went to the South Asian Film Festival in Canada and the Hanoi International Film Festival, Vietnam, where it was in the Panorama section. It was also in the Indian Panorama at the IFFI, 2012 in Goa.
Well known TV and film artiste Sarita Joshi plays the title role ‘Gangoobai’. She is best known for her role as a tough yet fair matriarch in the hit serial Baa Bahoo Aur Baby. She also portrayed Abhishek Bachchan's mother in Guru. Purab Kohli, Meeta Vashisht, Raj Zutshi and Nidhi Sunil are the other important members of the cast.
Director Kavita Krishnaswamy is a National Award winning filmmaker, and editor of several award-winning features and documentaries. Krishnaswamy was born in India, but lived most of her childhood and adolescence in the United States and Nigeria, where her love for the movies was born.
The National Film Development Corporation of India under the Ministry of Information & Broadcasting, is the central agency established to encourage the good cinema movement in the country. The primary goal of the NFDC is to plan, promote and organize an integrated and efficient development of the Indian film industry and foster excellence in cinema.
Directed by Priya Krishnaswamy, Gangoobai is the story of a housemaid from Matheran and her obsession with buying an expensive Sari, which “even Kareena Kapoor doesn’t own”.
Gangoobai, a childless, elderly widow whose world consists of tending to her beloved flowers and working as domestic help in a few homes, is dazzled one day, when her eyes fall on a magnificent designer Parsi sari with Chinese motifs embroidered on a background of purple silk. The old woman develops an unlikely obsession of owning one herself, even though it costs Rs 45,000.
The old woman manages, against all odds, to save the money over 4 years of hard work and sets out to Mumbai to fulfil her dream, where she experiences its merciless urban life and infamous fashion industry.
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| NFDC’s Feature Film ‘Gangoobai’ |
The script for the film was selected for NFDC's Screenwriters' Lab in 2009, which picked 6 scripts to be mentored by the Binger Film Lab, Amsterdam. "Gangoobai" premiered at the MAMI 2012, in the New Faces in Indian Cinema section. It then went to the South Asian Film Festival in Canada and the Hanoi International Film Festival, Vietnam, where it was in the Panorama section. It was also in the Indian Panorama at the IFFI, 2012 in Goa.
Well known TV and film artiste Sarita Joshi plays the title role ‘Gangoobai’. She is best known for her role as a tough yet fair matriarch in the hit serial Baa Bahoo Aur Baby. She also portrayed Abhishek Bachchan's mother in Guru. Purab Kohli, Meeta Vashisht, Raj Zutshi and Nidhi Sunil are the other important members of the cast.
Director Kavita Krishnaswamy is a National Award winning filmmaker, and editor of several award-winning features and documentaries. Krishnaswamy was born in India, but lived most of her childhood and adolescence in the United States and Nigeria, where her love for the movies was born.
The National Film Development Corporation of India under the Ministry of Information & Broadcasting, is the central agency established to encourage the good cinema movement in the country. The primary goal of the NFDC is to plan, promote and organize an integrated and efficient development of the Indian film industry and foster excellence in cinema.
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