Report by Santanu Ganguly, New Delhi: SHEMROCK & SHEMFORD Group of Schools—India’s fastest growing School Chain has become the first ever school chain in the world to choose a cartoon character as its Brand Ambassador. The Group has collaborated with Chhota Bheem, which has now become India’s favourite cartoon character. Along with Chhota Bheem, other cartoon characters of the series, including Chutki, Raju, Jaggu, Kalia, Dholu & Bholu and Indumati, will also represent the Group in all its marketing activities, marketing collaterals, events etc. As the Group believes in providing fun-filled education to children, Chhota Bheem, which is an adventurous and fun loving cartoon character, is perfect to represent the brand.
Commenting on this tie-up, Mr. Amol Arora (Vice-Chairman & Managing Director, SHEMROCK & SHEMFORD Group of Schools) said, “We have signed Chhota Bheem as our Brand Ambassador, as the values of the cartoon character match with the values that we impart to the children at our schools. We, at SHEMROCK & SHEMFORD Group of Schools, aim at imparting quality education to the children by making their learning journey at our schools a fun- filled, enriched and engaging experience and we believe that Chhota Bheem’s charismatic personality is perfectly apt to exemplify our aim. As Chhota Bheem is very popular among children, I am sure that this association will help us stand out from the crowd.”
The school chain has already started its print campaign at various locations and is definitely seeing an improved response to the advertisements and now it plans to organize various Chhota Bheem themed activities at its locations. The chain also plans to launch its TV commercials on various satellite channels starring Chhota Bheem.
Recently, SHEMFORD Futuristic Schools was awarded the title of “Most schools launched in shortest time” by Limca Book of Records 2013. This makes SHEMFORD Futuristic Schools as the first ever Senior School Chain in India to be honoured with this coveted title, which is one of the biggest milestones of the Group.
SHEMROCK is the first preschool chain in India, which is credited with revolutionising the concept of early childhood education in 1989, by pioneering a vibrant and child-friendly system of learning. Today, with more than 2,40,000 children already having received the foundation for success from its 225+ branches, SHEMROCK is a leader in preschool education and is a brand to reckon with. SHEMROCK is promoted by the Arora family – which consists of two generations of the country’s leading educationists with over 100 years of combined experience in the field of education.
After establishing a landmark in the field of ‘Preschool Education’, SHEMROCK has forged ahead into senior secondary education with the launch of its new chain of senior schools – under the aegis of the brand name ‘SHEMFORD.’ Within a span of just 4 years, SHEMFORD has grown up to 75 branches in India, making it the fastest growing K-12 School Chain.
Chhota Bheem is an adventurous and fun-loving 9-year-old boy, who lives in Dholakpur. He is gifted with extraordinary strength, intelligence and great humour sense. His power is a boon for Dholakpur because using his strength, he saves the needy people. This is why he is often seen as the Guardian of Dholakpur. He wants to be a protector of the world too. Bheem loves food and is fond of eating laddoos. The sweet energizes him and makes him even stronger than he normally is. Bheem’ best friends are Chutki, Jaggu (a monkey) and Raju.
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SHEMFORD Schools
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The school chain has already started its print campaign at various locations and is definitely seeing an improved response to the advertisements and now it plans to organize various Chhota Bheem themed activities at its locations. The chain also plans to launch its TV commercials on various satellite channels starring Chhota Bheem.
Recently, SHEMFORD Futuristic Schools was awarded the title of “Most schools launched in shortest time” by Limca Book of Records 2013. This makes SHEMFORD Futuristic Schools as the first ever Senior School Chain in India to be honoured with this coveted title, which is one of the biggest milestones of the Group.
SHEMROCK is the first preschool chain in India, which is credited with revolutionising the concept of early childhood education in 1989, by pioneering a vibrant and child-friendly system of learning. Today, with more than 2,40,000 children already having received the foundation for success from its 225+ branches, SHEMROCK is a leader in preschool education and is a brand to reckon with. SHEMROCK is promoted by the Arora family – which consists of two generations of the country’s leading educationists with over 100 years of combined experience in the field of education.
After establishing a landmark in the field of ‘Preschool Education’, SHEMROCK has forged ahead into senior secondary education with the launch of its new chain of senior schools – under the aegis of the brand name ‘SHEMFORD.’ Within a span of just 4 years, SHEMFORD has grown up to 75 branches in India, making it the fastest growing K-12 School Chain.
Chhota Bheem is an adventurous and fun-loving 9-year-old boy, who lives in Dholakpur. He is gifted with extraordinary strength, intelligence and great humour sense. His power is a boon for Dholakpur because using his strength, he saves the needy people. This is why he is often seen as the Guardian of Dholakpur. He wants to be a protector of the world too. Bheem loves food and is fond of eating laddoos. The sweet energizes him and makes him even stronger than he normally is. Bheem’ best friends are Chutki, Jaggu (a monkey) and Raju.
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